I Tried the New $13 NYX Make ‘Em Wonder Foundation: Is It Really a High-End Killer?
The Frugal Glow | Affordable Beauty | Smart Makeup
Jump to Sections
- The High-End Foundation Industrial Complex Has a Problem
- Why I Decided to Give NYX Make ‘Em Wonder a Real Shot
- First Impressions: Packaging, Shade Range, and Formula
- The 30-Day Test: How I Actually Wore This Foundation
- Day-by-Day Breakdown: What I Noticed Over Time
- The Side-by-Side: NYX Make ‘Em Wonder vs. Three High-End Foundations
- Skin Type Reality Check: Who This Foundation Actually Works For
- Application Methods Tested: What Works Best
- The Ingredient Story: What’s Actually Inside the Bottle
- The Honest Pros and Cons
- The Frugal Glow Verdict
- FAQ — What People Are Asking
The High-End Foundation Industrial Complex Has a Problem
Let me tell you something that the beauty industry genuinely does not want you to think too hard about.
The average American woman spends approximately $300 per year on foundation alone. Not her entire makeup budget — just foundation. That’s three to four bottles per year at luxury price points, or a rotating cast of $40–$65 purchases that seem reasonable in isolation but add up to a number that would make most people uncomfortable if they saw it as a single annual line item.
And what are we paying for? Genuinely, what is the $65 Charlotte Tilbury Airbrush Flawless Foundation doing that a $13 drugstore foundation cannot? Is there $52 worth of additional coverage? $52 worth of longer wear time? $52 worth of skin-improving ingredients?
The honest answer — and I say this as someone who has spent real money on luxury foundations over the years — is that the performance gap between a genuinely good drugstore foundation and a luxury foundation is smaller than the price gap by a factor that should make us all a little embarrassed about our spending habits.
Which brings me to the NYX Make ‘Em Wonder Foundation. This is NYX’s newest complexion launch, priced at $13 across drugstores, Ulta, and Target, and it has been generating the kind of social media conversation that usually only happens when a product genuinely surprises people. Not the manufactured hype of a brand paying creators to say nice things — the organic, “wait, actually?” reaction that happens when something performs at a level people didn’t expect.
I wore it for 30 days. On camera. At the gym. In the Texas heat. Through ten-hour workdays. To events I actually cared about looking good at. And I compared it directly to three luxury foundations I’ve used regularly — Charlotte Tilbury Airbrush Flawless, NARS Natural Radiant Longwear, and Giorgio Armani Luminous Silk.
Here’s everything I found.
Why I Decided to Give NYX Make ‘Em Wonder a Real Shot
I want to be upfront about something: I went into this test with genuine skepticism.
I’ve tried enough drugstore foundations to know that the gap between “promising TikTok review” and “actually works on real skin in real life” is substantial. Most drugstore foundations fail in one of three ways — they oxidize (turn orange or pink within two hours of application), they separate (look patchy and uneven by midday), or they simply don’t photograph well (looking cakey or flat in photos even when they look acceptable in the mirror).
NYX has a complicated foundation history. Some of their older formulas were mediocre. But their recent launches — the Bare With Me Serum Concealer, the Can’t Stop Won’t Stop Foundation — have significantly upgraded the brand’s complexion credibility. The Make ‘Em Wonder launch feels like the culmination of those formulation improvements, and the ingredient list is genuinely interesting in a way that made me want to test it properly rather than dismiss it.
The name is also — let’s acknowledge this — incredibly confident for a $13 product. “Make ‘Em Wonder” implies that people are going to look at your skin and wonder what you’re doing differently. That’s a bold promise. I wanted to know if the formula could back it up.
So I committed to 30 days. Same skincare routine underneath every day. Same setting powder on top. Same primer. The only variable was the foundation itself — NYX Make ‘Em Wonder on the test days, and my luxury foundations on alternating days for comparison.
Here’s what happened.
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First Impressions: Packaging, Shade Range, and Formula
The Packaging:
The Make ‘Em Wonder comes in a sleek, minimalist pump bottle that feels significantly more premium than the price point suggests. The pump dispenses a controlled amount of product with each press — about the right quantity for half-face coverage — which prevents the waste that plague many drugstore foundations with open-top or squeeze-tube dispensers. The black and gold color scheme photographs well and doesn’t look out of place on a vanity next to more expensive products. This matters more than people admit — you’re more likely to reach for something regularly if it looks good sitting on your counter.
The Shade Range:
NYX launched Make ‘Em Wonder with 42 shades, which is genuinely impressive for a drugstore launch. The shade range covers fair to deep with a solid representation of undertone variety — cool, warm, and neutral options exist throughout the range rather than clustering warm options at the lighter end and cool options at the deeper end (a common drugstore failure). The shade naming system uses a number-letter combination (10N, 20C, 35W, etc.) that’s easy to navigate once you understand it: the number indicates depth, the letter indicates undertone (N for neutral, C for cool, W for warm, O for olive).
My shade matched on the first try, which is not something I can say about most foundation shade ranges at any price point.
The Formula:
The texture is a medium-weight liquid that sits between the thin, serum-like consistency of skin-tint foundations and the thicker consistency of full-coverage formulas. It’s buildable — meaning one layer gives you light-to-medium coverage and two layers give you medium-to-full coverage — which is the formula versatility that makes a foundation genuinely useful across different occasions and preferences.
The finish claim is “natural satin” — not full matte, not high dewy glow, but the kind of healthy-looking finish that reads as skin-with-something-on-it rather than a visible layer of product. This is the hardest finish to achieve in foundation because it requires the formula to balance light reflection without looking shiny and coverage without looking heavy. First touch of this formula on my hand told me they’d nailed it.
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The 30-Day Test: How I Actually Wore This Foundation
I need to explain my testing conditions because I think the context matters for whether this review is useful to you.
My skin type: Combination — oily T-zone, normal-to-dry cheeks. This is probably the most common skin type in America and also the most challenging for foundation because you need a formula that controls shine in the center without emphasizing dryness at the sides.
My climate: Texas, which means I was wearing this foundation in temperatures ranging from 72°F to 88°F during the test period, with humidity levels that make a lot of foundations give up on life by noon.
My routine during testing: Neutrogena Hydro Boost moisturizer, NYX Pore Filler primer (keeping it budget-consistent), Make ‘Em Wonder Foundation applied with a damp beauty sponge, set with a light dusting of Laura Mercier Translucent Setting Powder (my one luxury holdout that I’ve never found a dupe for that truly matches).
Testing scenarios:
- Regular work-from-home days (8–10 hours of wear)
- In-office days with client meetings (photographed and video calls)
- Gym days (applied before a 45-minute moderate-intensity workout)
- Social events (dinner, a birthday party, a brunch)
- A full day outside in the heat (farmers market, outdoor lunch, park)
This is the range of real-life conditions that a foundation needs to handle for me to recommend it to someone whose life looks like mine.
Day-by-Day Breakdown: What I Noticed Over Time
Days 1–5: The Learning Curve
The first two days were about figuring out application. I started with the beauty sponge and immediately loved the finish — natural, skin-like, the kind of coverage that looks like you have good skin rather than like you’re wearing makeup. Days three through five I experimented with application amounts, finding that one full pump covers my entire face comfortably with light-to-medium coverage and one and a half pumps gives me the medium coverage I prefer for camera days.
The oxidation test: I photographed my skin immediately after application and then again at the two-hour mark. Color shift was minimal — maybe two to three percent warmer, which is within the range of acceptable and significantly better than several drugstore foundations I’ve tested that turn noticeably orange within the first hour.
Days 6–14: The Wear Test
Week two was about pushing the formula. I wore it to the gym on day seven — 45 minutes of moderate-intensity cardio — and was genuinely surprised by what I found at the end. The coverage had reduced (expected) but the foundation had not separated, not turned patchy, and not migrated into my pores in that cakey way that happens with heavier formulas during sweat. It looked like I’d worn it for four hours, not like I’d been working out. That’s a meaningful result.
The 10-hour wear day on day nine: at hour four, I looked good. At hour seven, I looked fine — slight shine at the T-zone that a blotting paper addressed in ten seconds, coverage still present and even. At hour ten, I looked like I’d worn my makeup for ten hours, which is honest but also: so does the Charlotte Tilbury at the same point in the day. No foundation looks fresh after ten hours on my skin type.
Days 15–22: The Confidence Test
By week three I’d stopped thinking about the foundation and started just wearing it — which is the real sign that something works. I wore it to a friend’s birthday dinner without overthinking it. I wore it to a work video call without applying setting spray backup insurance. I wore it on a full outdoor day and blotted twice, which is the same number of times I’d blot with my luxury foundations.
Days 23–30: The Verdict Formation
The final week was about clarity. I alternated between the NYX Make ‘Em Wonder and the Charlotte Tilbury Airbrush Flawless to directly compare. The CT foundation has a slightly more luminous finish and a marginally smoother application. The NYX foundation held its coverage through sweat more consistently. Neither was dramatically better than the other in the categories that actually matter.
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The Side-by-Side: NYX Make ‘Em Wonder vs. Three High-End Foundations
This is the section people come to a review like this for — the direct comparison. Here’s what I found:
NYX Make ‘Em Wonder ($13) vs. Charlotte Tilbury Airbrush Flawless ($46)
Coverage: Comparable at one layer. The CT formula is slightly more buildable to full coverage, but for the light-to-medium range most people actually use daily, they’re essentially the same.
Finish: CT has a slightly more luminous satin finish. NYX reads as natural satin. Both avoid the matte-flat or overtly dewy extremes. The difference is subtle enough that I could only identify it in side-by-side photos in controlled lighting.
Wear Time: Comparable through 8 hours. After 10 hours, CT held very slightly better on my oily T-zone. The difference was not significant.
Oxidation: NYX oxidized slightly more over the first two hours. Not dramatically, but perceptibly if you’re looking for it.
Verdict: CT wins marginally on finish luminosity and oxidation stability. NYX wins on price by $33. The quality gap does not justify the price gap.
NYX Make ‘Em Wonder ($13) vs. NARS Natural Radiant Longwear ($49)
Coverage: NARS provides fuller coverage out of the bottle — it’s a higher-coverage formula by design. If you need full coverage, NARS is the stronger choice. For everyday light-to-medium coverage, NYX is sufficient.
Finish: NARS leans more dewy. NYX leans more natural satin. Skin type dependent — if you’re oily, NYX’s less-dewy finish is actually preferable.
Wear Time: NARS earns its “Longwear” name — it genuinely holds coverage longer on oily skin than most foundations I’ve tested. NYX is competitive but not at the same level for oily skin specifically.
Verdict: NARS is the stronger foundation for full coverage needs and oily skin wear time. For combination and normal skin with everyday coverage needs, NYX competes effectively.
NYX Make ‘Em Wonder ($13) vs. Giorgio Armani Luminous Silk ($69)
Coverage: Luminous Silk is a medium coverage, buildable foundation with a finish that has made it one of the most praised foundations in the world for years. NYX is comparable in coverage range. The finish is where they diverge most — Luminous Silk has a specific luminous quality that is genuinely difficult to replicate at a lower price point.
Finish: Luminous Silk wins this category clearly. The “silk” finish it delivers is genuinely unique and currently unmatched at any drugstore price point I’ve tested.
Wear Time: Comparable on combination skin. Luminous Silk slightly edges out NYX at the 8+ hour mark.
Verdict: If Luminous Silk is the gold standard this foundation needs to beat — it doesn’t. Luminous Silk at $69 is genuinely exceptional. But the NYX Make ‘Em Wonder at $13 is 75–80% of the Luminous Silk experience for 19% of the price. That math is extraordinary.
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Skin Type Reality Check: Who This Foundation Actually Works For
Not every foundation works for every skin type, and I want to be specific about where NYX Make ‘Em Wonder thrives and where it struggles.
Normal Skin: This is the ideal skin type for this formula. The natural satin finish reads as genuinely beautiful on normal skin — not too shiny, not too matte, just skin that looks like it’s having a great day. Wear time is excellent. Coverage is consistent throughout the day.
Combination Skin: Works very well with the right prep. A pore-minimizing primer at the T-zone and a light setting powder prevents the mid-day shine that combination skin struggles with in any formula. Without that prep, expect to blot at the 5–6 hour mark.
Dry Skin: More nuanced. The formula is not drying, but it’s also not hydrating — it sits neutrally on the skin surface. For mildly dry skin, the Hydro Boost moisturizer base I used in testing created enough moisture for the foundation to apply smoothly. For significantly dry skin, you may notice some emphasis on drier patches with this formula. A hydrating primer is essential.
Oily Skin: The biggest honest caveat. This formula is not designed specifically for oily skin control, and it shows. On very oily skin, the T-zone breakthrough happens faster than with matte-finish formulas. If oily skin management is your primary foundation need, NARS Natural Radiant Longwear or a dedicated oil-control formula will serve you better.
Sensitive Skin: The formula is fragrance-free and passes the basic skin-sensitivity test — no obvious irritants in the ingredient list, no reports of widespread sensitivity reactions in the review community. I have mildly reactive skin and had no reactions over 30 days of wear.
Application Methods Tested: What Works Best
I tested three application methods over the 30 days and the results were meaningfully different:
Damp Beauty Sponge (Winner): This is the method that produces the best finish with this formula. The sponge sheers out the product slightly, creates a natural skin-like texture, and blends the edges seamlessly. Apply by pressing and bouncing — not dragging — for the most natural result. This is the method I used for approximately 70% of my test days.
Foundation Brush: Produces more coverage than the sponge but the finish is slightly more “foundation-y” — meaning the product sits more visibly on the skin rather than melting into it. For full-coverage moments, the brush is the right choice. For everyday wear, the sponge is better.
Fingertips: The warmth of your fingertips helps the formula blend beautifully, and this is the fastest application method. The finish is between the sponge and the brush — natural but not as seamlessly blended as the sponge. Works well for quick application, less effective for building coverage in specific areas.
The verdict on application: Invest in a good damp beauty sponge and use it with this formula. The Real Techniques Miracle Complexion Sponge ($8 at Target) produces excellent results and keeps the whole routine budget-friendly.
The Ingredient Story: What’s Actually Inside the Bottle
The NYX Make ‘Em Wonder Foundation ingredient list is worth examining because it tells you why this formula performs at the level it does.
Dimethicone is the primary slip agent — this silicone creates the smooth, blendable texture and contributes to the satin finish. It’s the same ingredient in most luxury foundations that provides their characteristic feel.
Niacinamide is a genuinely impressive inclusion at this price point. Niacinamide (Vitamin B3) minimizes pore appearance, controls oil production, and brightens skin tone over time. Its presence as an active ingredient in a $13 foundation is not common and represents real formulation investment.
Hyaluronic acid draws moisture into the skin, contributing to the comfortable all-day wear experience and preventing the tight, dry feeling that some foundations cause.
Titanium dioxide and iron oxides are the pigments — the same mineral pigments used in premium foundations, providing stable color that’s less prone to oxidation than synthetic alternatives.
No fragrance, no alcohol, no essential oils — the three most common foundation irritants are absent from this formula, which explains the low sensitivity reaction rate.
This ingredient list does not look like a $13 formula. It looks like a foundation that was formulated with genuine intent to perform and to care for the skin while doing so.
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The Honest Pros and Cons
After 30 days, here’s where I genuinely land:
✅ What NYX Make ‘Em Wonder Does Exceptionally Well
The price-to-performance ratio is extraordinary. At $13, this foundation performs at a level I’d expect from a $35–$45 product. That’s the clearest compliment I can give it.
The finish is genuinely beautiful — natural, skin-like, the kind of coverage that makes people think you have good skin rather than good makeup.
The shade range is one of the best at this price point — 42 shades with thoughtful undertone coverage across the full depth range.
The ingredient list is impressive — niacinamide, hyaluronic acid, mineral pigments, no common irritants.
The packaging is better than it should be at this price — the pump bottle is practical, controlled, and looks good on a vanity.
❌ Where NYX Make ‘Em Wonder Falls Short
Oily skin wear time is not exceptional — this is a formula for normal to combination skin, not a dedicated oil-control formula.
Slight oxidation in the first two hours — not dramatic, but perceptible on close inspection in good lighting.
Full coverage requires building — one layer is light-to-medium, and building to full coverage with multiple layers can occasionally settle into pores on warmer skin or in humid conditions.
The Luminous Silk finish is not replicated — if you love Giorgio Armani Luminous Silk specifically for its unique finish quality, this is not that. It is very good, but it is not that.
The Frugal Glow Verdict
Here’s my completely honest bottom line after 30 days of real-life wear:
Is the NYX Make ‘Em Wonder Foundation a high-end killer? Almost.
It kills Charlotte Tilbury Airbrush Flawless in a straight performance-to-price comparison — the quality gap is minimal and the $33 price difference is not justified by it. It competes effectively with NARS Natural Radiant Longwear for combination and normal skin types. It delivers 75–80% of the Giorgio Armani Luminous Silk experience for 19% of the price.
What it doesn’t do is replace the very best luxury foundations for people who specifically need what those foundations uniquely offer — NARS for oily skin control, Luminous Silk for its specific finish quality. Those formulas earn their premium for specific skin types and specific needs.
But here’s the reframe that I think matters: most people don’t need what those luxury formulas uniquely offer. Most people need a foundation that looks great, wears reasonably well through a normal day, photographs decently, and comes in their shade. For those people — which is most people — the NYX Make ‘Em Wonder does the job at $13.
The beauty industry makes a lot of money from the belief that you need to spend $50–$70 to have a foundation that works. The NYX Make ‘Em Wonder Foundation is one of the clearest pieces of evidence I’ve encountered this year that this belief is not supported by the actual performance of the products.
Spend $13. Look great. Keep $56.
That’s the frugal glow. That’s the whole point.
At The Frugal Glow, we do the testing so you don’t have to — wearing the products, comparing them honestly, and giving you the real talk on what’s actually worth your money and what’s just a prettier bottle with a bigger price tag. Bookmark us, share this with the friend who’s been debating whether to try a drugstore foundation, and come back for more honest beauty reviews that keep your face and your finances looking their absolute best. 💚✨
FAQ — What People Are Asking
1. Is the NYX Make ‘Em Wonder Foundation good?
The NYX Make ‘Em Wonder Foundation is genuinely good — not “good for a drugstore foundation” but good by objective performance standards. The formula delivers a natural satin finish that reads as skin-like rather than made-up, provides light-to-medium buildable coverage, wears comfortably for 8 hours on combination and normal skin types, and includes quality ingredients like niacinamide and hyaluronic acid that are more commonly found in mid-range and luxury foundations. The shade range of 42 options with thoughtful undertone representation is impressive for the price point. The primary limitation is wear time on oily skin, where it underperforms dedicated oil-control formulas. For normal to combination skin with everyday coverage needs, it is one of the strongest budget foundations currently available.
2. How long does the NYX Make ‘Em Wonder Foundation last on the face?
Wear time varies by skin type and conditions. On normal skin with minimal prep, expect 8–10 hours of comfortable wear before noticeable fading or breakthrough shine. On combination skin with a pore-minimizing primer and light setting powder, 7–8 hours of good-looking coverage is realistic. On oily skin without dedicated oil-control products underneath, T-zone breakthrough can begin at the 4–5 hour mark. In hot or humid conditions, all timeframes shorten by approximately one to two hours. Setting with a quality translucent powder and finishing with a setting spray extends wear time meaningfully regardless of skin type.
3. What skin type is the NYX Make ‘Em Wonder Foundation best for?
The NYX Make ‘Em Wonder Foundation performs best on normal and combination skin types. The natural satin finish and buildable coverage suit these skin types particularly well — providing enough moisture to prevent dryness emphasis while not adding additional shine to oily areas. For dry skin, a rich hydrating primer or extra moisturizer prep is recommended to prevent the formula from settling into dry patches. For oily skin, the formula is not specifically formulated for oil control and will require dedicated primer and setting products to achieve competitive wear time. Sensitive skin types generally tolerate the formula well due to its fragrance-free, alcohol-free formulation.
4. How does NYX Make ‘Em Wonder compare to Charlotte Tilbury?
In a direct 30-day comparison, the NYX Make ‘Em Wonder Foundation performs comparably to the Charlotte Tilbury Airbrush Flawless Foundation ($46) in coverage range, everyday wear time, and overall finish quality. Charlotte Tilbury edges out NYX on luminosity — its finish is slightly more radiant and skin-like in the way that makes CT’s formula legendary among beauty enthusiasts. NYX edges out CT on performance during physical activity and humid conditions, holding coverage slightly more consistently through sweat. The practical conclusion: Charlotte Tilbury is a marginally better formula; NYX is a dramatically better value. The $33 price difference is not justified by the performance gap between the two.
5. Does the NYX Make ‘Em Wonder Foundation oxidize?
The NYX Make ‘Em Wonder Foundation experiences mild oxidation — a slight color shift toward warmer tones — within the first one to two hours of wear. This oxidation is less dramatic than many drugstore foundations but more noticeable than the most stable luxury formulas. To minimize oxidation, apply foundation after moisturizer has fully absorbed into the skin (at least five minutes), set with a translucent powder immediately after application, and avoid applying too thick a layer in the first coat. Shade selection also affects perceived oxidation — choosing a shade with a slightly cooler undertone than your skin tone can compensate for the warming shift that occurs with oxidation.
6. What is the best way to apply NYX Make ‘Em Wonder Foundation?
The application method that produces the best finish with NYX Make ‘Em Wonder is a dampened beauty sponge used with a pressing and bouncing motion rather than dragging. This method sheers out the product to a natural, skin-like texture and blends edges seamlessly. For more coverage, a foundation brush provides a slightly more opaque result. For quick application, fingertips work well — the warmth helps the formula blend naturally. Regardless of application method, starting with a primer appropriate for your skin type (pore-minimizing for combination, hydrating for dry) and setting with a translucent powder improves both the finish quality and the wear longevity of this formula significantly.
7. Is NYX a good makeup brand?
NYX Professional Makeup has undergone a significant quality transformation over the last several years, particularly in their complexion products. Earlier NYX formulas had a mixed reputation — some products were excellent, others were mediocre by drugstore standards. Recent launches — the Bare With Me Serum Concealer, the Can’t Stop Won’t Stop Foundation, and now the Make ‘Em Wonder Foundation — reflect meaningful investment in formulation quality that has elevated the brand’s position among beauty enthusiasts who prioritize performance over prestige. NYX products are consistently cruelty-free and vegan, widely available at Ulta, Target, CVS, and drugstores, and priced at the lower end of the drugstore makeup range. The brand has become a reliable first recommendation for budget-conscious shoppers looking for complexion products that perform above their price point.
8. What drugstore foundation is closest to Giorgio Armani Luminous Silk?
This is the holy grail question of budget beauty and the honest answer is that no drugstore foundation currently fully replicates the specific luminous quality of Giorgio Armani Luminous Silk ($69). The Luminous Silk finish — its specific combination of coverage, light reflection, and skin-like quality — is genuinely unique and currently unmatched at drugstore price points. The closest performing alternatives at accessible prices are the NYX Make ‘Em Wonder Foundation ($13), which delivers 75–80% of the Luminous Silk experience in a natural satin finish, the L’Oréal True Match Super-Blendable Foundation ($12), which has a similar medium coverage buildable formula, and the Maybelline Fit Me Luminous + Smooth Foundation ($8), which approaches the luminous quality at the lowest price point tested. None of these are identical to Luminous Silk, but all of them are significantly less expensive for comparable everyday performance.
9. Where can I buy the NYX Make ‘Em Wonder Foundation?
The NYX Make ‘Em Wonder Foundation is available at most major beauty and drug retailers in the United States including Ulta Beauty, Target, CVS, Walgreens, and Walmart, as well as through NYX’s own website and Amazon. Pricing is consistent at approximately $13 across most retailers, with occasional promotional pricing at Ulta during sale events — particularly the 21 Days of Beauty sale where NYX products sometimes appear at a discount. The Ulta Rewards program earns points on NYX purchases, making Ulta the recommended retailer for regular NYX shoppers who want to maximize their loyalty rewards. All 42 shades are available online, while in-store availability varies by location and may offer a more limited shade range depending on shelf space allocation.
Honest beauty reviews that tell you what actually works — not what brands are paying people to say — are what we do here. At The Frugal Glow, we test everything, we compare it fairly, and we give you the real talk on whether the budget version is worth your money or whether the luxury one is genuinely worth the splurge. Bookmark us, share this with the friend who’s still spending $50 on foundation out of habit, and come back for more reviews that keep your beauty routine performing at its absolute best for a lot less than you’re probably spending right now. 💚✨
